The marketplace enables users to buy, trade, and keep digital collectibles. The NFT marketplace targets the currently 95% non paying users, unlocking an entirely new revenue stream for game developers. Once game developers integrate now.gg cloud payments, gamers go to the game developer website to make a top-up payment, using real money or crypto currencies like BTC, TC, ETH, DOGE. Cloud top-up payments significantly increase the margin from these paying users. Although the mobile gaming market is projected to be $29.1 billion in 2022, only 5% of mobile gamers today make in-app purchases, which leaves a lot of money on the table for developers. Now.gg cloud payments was developed in response to the surge of international mobile gaming popularity, low-margin app store policies, and the explosion of NFT trading. This kind of developer margin and user freedom is transformative - this is the true future of gaming.” We believe this will become a much larger monetization opportunity than the current in-app and app store models. The mobile cloud greatly boosts developer margins and presents new NFT based monetization channels. That kind of traction is mind-blowing and just shows how much money is left on the table for developers, who deserve a new model. “For example, NFT trading volume crosses $4 billion a month, which annualized, is about half of the global mobile market. “The two biggest trends impacting game developers are rising customer acquisition costs, triggered by IDFA, and the boom in NFT trading volume,” said Rosen Sharma, CEO, now.gg. NFT-based monetization, via an NFT marketplace, NFT gift cards and NFT game fan art, creates opportunities for new revenue for game developers from currently non paying users.
Together, they will significantly increase revenue for mobile game developers.Ĭloud top-up payments give game developers 95% of the cut from in-app purchases, increasing their current margin by 25 basis points from presently paying users. 16, 2021 (GLOBE NEWSWIRE) - now.gg, the mobile cloud company, today introduced a first-of-its kind cloud payments and NFT-based monetization model for mobile games on the cloud and Apple and Google app stores.
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